our website may be full of great content, but if search engines can’t find those pages or even see that your site contains valuable information, then you’re going to have problems driving traffic to it. That’s why it’s important to add keywords to your website content in an effective manner that doesn’t ruin the flow of your copy or annoy your readers by sounding unnatural and forced. Below we have listed seven tips on how to optimise your website without ruining the user experience or sacrificing quality in any way.